Apple strikes again! The first innovative product in the Tim Cook era, has scored an A grade. Now the smart watch is ready to be a mainstream product. Patience is a virtue, at least when it comes to creating incredible products. Just like Apple was not the first to create the tablet, they also did not rush to create the first smart watch. Apple did not do what everybody expected them to do, which is take the iPhone experience and put it on a watch. They did what Apple does best, which is re-imagine and create breakthrough user experiences. They spent a lot of time with the fashion experts, horological experts, health experts, and users. A simple but extremely innovative breakthrough is the conversion of the rotary dial to a digital crown. This changes everything and leverages already existing user behaviors.
The ability to share your actual heartbeat takes emoji to a new and real level. Some other really cool things about the Apple Watch are:
-Tells your daily activity
-Customizable straps for all tastes
-It senses you are raising your wrist and activates the display
Did I say fashion experts were involved in the creation of this product? There will be many opportunities for lifestyle brands and tech companies to build beautiful apps on the Apple Watch. As a co-founder of TheVane, a practical lifestyle app, I for sure would love to leverage this beautiful and relevant new product to continue to simplify and enrich people’s lives through TheVane.